Donate Stock

Reduce your tax liability and donate your stock to Plant With Purpose


Donating stock is a tax-wise approach to supporting Plant With Purpose. If you own stock that has appreciated, transferring it to Plant With Purpose (as opposed to donating a cash amount) will eliminate you paying capital gains tax on the stock. Not only will this reduce your tax liability (since you will be able to write off 100 percent of the fair market value as a donation), but you will also be using that money to help transform lives around the world—it’s a win-win situation!

Giving through stock transfers works as follows:

Say you purchased stock worth $2,000 a few years ago. Today, this investment has increased in value to $12,000. If you sell it, you are responsible for capital gains tax on the profit amount of $10,000. But if you donate the stock to Plant With Purpose, you pay absolutely no capital gains tax at all. In addition, you gain a full $12,000 federal income deduction. And Plant With Purpose gets the full $12,000.

Consult your tax advisor for details on the tax rates applicable to your situation.



Initiate an electronic transfer through your broker. Electronic transfer is the simplest and most secure way of donating stock. Instruct your broker to electronically transfer your securities out of your account and into the Plant With Purpose account. In order to make a transfer, you will need to provide your broker with Plant With Purpose’s broker and account information.

Once the transfer has been confirmed, the Plant With Purpose accounting department will send you a donation receipt reflecting the date of transfer and the name and amount of shares.

In order to uphold the donor’s intent of donation amount, Plant With Purpose maintains a policy of selling all donated stocks within 48 hours of receipt.

Please fill out the following information to have our finance department contact you with our broker and account information or call our finance office at 858.274.3718.